Brand assets

Brand guidelines.

The mark

parımparımparım

The wordmark is Hanken Grotesk 700. The "o" is a crosshair — circle + four extending lines + orange center dot (#ec3f17) + orange signal dot above. The mark uses currentColor for strokes, so it renders correctly on any background. Do not recreate the crosshair with separate images or approximate fonts.

Color palette

Accent

#ec3f17

Primary CTA, highlights, crosshair mark

Ink

#0d0d0a

Body text, dark surfaces, buttons

#f1efe7

Page background (warm cream)

BG-2

#fcfbf6

Card surfaces, nav background

BG-3

#e8e5d9

Subtle backgrounds, hover states

Good

#1d7a52

Positive values, operational status

Bad

#b3243f

Negative values, alerts

Brand

#2b4870

Dashboard nav, internal product accents

Typography

PrimaryHanken Grotesk300 · 400 · 500 · 600 · 700 · 800 · 900All body, headings, UI text

MonospaceGeist Mono400 · 500 · 600Numbers, kickers, code, timestamps

DisplayNewsreader400 · 500 · 600 (+ italic)Dashboard serif headings only

Usage rules

—Don't stretch or distort the wordmark.
—Don't recreate the crosshair 'o' in another font or with raster graphics.
—Don't use the orange accent (#ec3f17) on backgrounds that reduce contrast below WCAG AA.
—The word 'Pariom' is always capitalized with a capital P only — not 'PARIOM' or 'pariom' in body copy.
—Clear space: minimum 50% of the logo height on all sides.
—For press use, write to press@pariom.ai for approved asset files.